Finance & Fintech

truCrowd - HyperSense's Innovative Equity Crowdfunding Platform Development

About the project

HyperSense is proud to present truCrowd, an innovative equity crowdfunding platform we developed to empower startups and investors alike. Launched in 2013 amidst the evolving SEC laws and regulations, truCrowd has grown to become a leader in the crowdfunding industry.

Project Overview

truCrowd Inc. is a forward-thinking company that has revolutionized the equity crowdfunding landscape by connecting startups with potential investors through a secure and user-friendly web platform.

Equity crowdfunding is an innovative method for startups to raise capital by allowing a large number of individuals to invest small amounts of money in exchange for equity shares.

Services Provided by HyperSense

As a full-service software development company, HyperSense supported truCrowd throughout the entire project lifecycle by providing the following services:

  • Consultancy: Our team of experienced consultants worked closely with truCrowd's stakeholders to define the project's scope, objectives, and requirements.
  • UI/UX Design: Our skilled designers crafted an intuitive and visually appealing interface that ensures a seamless user experience for both startups and investors.
  • Software Development: Our talented developers built a robust and scalable platform using the latest technologies and industry best practices.
  • DevOps: We implemented a continuous integration and delivery (CI/CD) pipeline to automate the deployment and management of the platform's infrastructure.
  • Quality Assurance (QA): Our meticulous QA team performed comprehensive testing to ensure the platform met the highest standards of quality, performance, and security.

Some of Our Challenges

Throughout the development of truCrowd's equity funding platform, our team faced several unique challenges. These included:

Adapting UX Design to Changing Regulations

As the SEC laws and regulations evolved, our UI/UX design team had to rapidly iterate and adapt the platform's design to ensure compliance. This required constant communication with truCrowd's legal team and a deep understanding of the new requirements.

Complex Logging System for Auditing

To meet the stringent regulatory demands for transparency and accountability, the platform needed a sophisticated logging system. This system had to track and record all user actions, financial transactions, and other relevant events for future auditing purposes.

Secure Document Management

One of the most challenging features to implement was the secure document management system. This system demanded end-to-end encryption, detailed change logs, and the ability to preview documents online without the option to download. Ensuring the highest level of security and confidentiality for sensitive documents while maintaining ease of use was a critical priority for the platform's success.

Responsive Web Design

According to the users' needs and the devices they're using, whether a tablet, a laptop, or a smartphone, the responsive web design optimization works seamlessly. Depending on the capability and size of the gadget, the layout adjusts automatically. By implementing this, we created a fantastic user experience that aids truCrowd's users engage with the web application.

Our Solutions

HyperSense tackled the challenges presented by the truCrowd project head-on, delivering innovative and effective solutions that not only addressed immediate concerns but also ensured long-term success for the platform. Some of the key solutions provided include:

Agile UX Design Approach

To accommodate the ever-changing regulations, our UI/UX design team adopted an agile approach, which allowed for rapid iterations and flexibility. This ensured that the platform remained compliant with the latest SEC guidelines while providing an optimal user experience.

Comprehensive Logging and Auditing System

Our developers implemented a complex logging system to support transparency and accountability. This system meticulously tracked user actions, transactions, and events, enabling accurate auditing and regulatory compliance.

Robust Document Management System

Our team developed a secure document management system with end-to-end encryption, detailed change logs, and online previews without download capabilities. This solution balanced security and confidentiality with ease of use for sensitive documents.

AWS Deployment and Infrastructure

The truCrowd platform was deployed on Amazon Web Services (AWS), utilizing the latest cloud technologies and best practices to ensure high performance, scalability, and security.

High Availability and Redundancy

To guarantee uninterrupted service and minimize downtime, we set up a high availability and redundancy system using AWS Elastic Load Balancer (ELB) and AWS Elastic Beanstalk. This solution ensured that the platform could effectively handle increased traffic and load while maintaining optimal performance

Leverage HyperSense’s expertise in the Fintech industry

Since the Fintech industry emerged, we have been a trustworthy partner for all our clients, including Tinka for whom we developed a complex mobile app using Flutter and some microservices deployed on AWS, as well as additional products aimed to help them reach a more broad consumer base. Everyday consumer interactions with a digital financial product are made simpler thanks to our expertise, and we detailed this in our article published on The Paypers.

HyperSense is proud to have played a crucial role in the development and success of truCrowd's equity crowdfunding platform. Our dedication to delivering innovative and effective solutions, along with our deep understanding of the challenges unique to this project, has resulted in a secure, compliant, and user-friendly platform that continues to transform the crowdfunding landscape.

Ready to discover more about our collaboration with truCrowd and the incredible journey we undertook together? Click here to dive deeper into the project details and explore the exciting world of equity crowdfunding made possible by the cutting-edge solutions provided by HyperSense.

Equity Funding Web Platform - Responsive Design
Equity Funding Web Platform - Web and Mobile Screens

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Describe your needs to us and we'll work together to craft the perfect software solution. Tell us your timeframes, your targets or KPIs, and any critical challenges or difficulties. You're at the right place ‚ÄĒ our team is eager to study and prioritize next steps together with you.

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