Sustaining the CrossLife iOS and Android app there is a complex system of web applications, integrations, and most importantly, people. We’ve created a carefully balanced software ecosystem that allows the application to offer not only its’ users a full-range of features but also to us and our customer every opportunity to continuously develop new features and maintain the system.
Market and UX research, identify the UPS, wireframing
Everything started with the client’s need to create a social network and WOD (Workout Of the Day) generator for crossfitters. We were provided with some rough sketches and plans. The first few steps were to assess the project’s requirements, research the market and evaluate the competition in this niche, create the initial wireframes, start thinking about the user experience and prepare a suggested plan for our client.
The project consists of the following components:
Agile approach, constant reporting, continuous client interaction and feedback
In order to keep track of the project during development and after launch there are several tools available, this include features for:
In order to develop stable and long lasting applications, each feature is analyzed. Analysing issues includes:
From app concept to style guide
In order to develop stable and unitary applications a clear design is required, Adobe CC allowed the design team to give shape to several ideas.
The application UI and UX are a result of both the client and the design team. It is important to study existing applications, user tendencies and native functionalities, while keeping in mind the client wishes. This required several meetings, mockups and prototypes.
While the design is not set in stone, it does provide a solid view over the application. Marvel was a great support in presenting key application flows.
The whole design process consists in:
MyBlender – Delivering Mobile Brand Engagement
Consumer brand marketers need a way to have a meaningful relationship with their audience on a mobile device. With ad blockers and fraudulinks adding to the misery of mobile marketers, a new way must be found to engage the mobile audience and provide the tools for brand advocates to become content marketers.