The application presents word puzzles in an easy to use and entertaining manner.
The user interaction is encouraged by animations, custom UI elements and social frameworks.
The game has been optimised and made available for low performance devices, such as iPod4.
In order to improve the user experience, the application uses analytics systems which generate statistics and reports without soliciting feedback.
For financial gain, several alternating ads systems were included. The use of alternating systems prevent monotony or redundant ad sand the user can acces the iAP system to remove them at will.