{"id":2330,"date":"2023-04-18T11:24:02","date_gmt":"2023-04-18T11:24:02","guid":{"rendered":"https:\/\/dev.hypersense-software.com\/blog\/?p=2330"},"modified":"2024-09-19T11:25:02","modified_gmt":"2024-09-19T08:25:02","slug":"best-practices-for-notifications","status":"publish","type":"post","link":"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/","title":{"rendered":"Best Practices for Notifications"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#In-app_notifications\" >In-app notifications?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#Relevance_Timing_are_essential_to_in-app_messaging\" >Relevance &amp; Timing are essential to in-app messaging<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#In-app_notifications_vs_Push_notifications\" >In-app notifications vs Push notifications<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#In-app_notifications-2\" >In-app notifications:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#Push_notifications\" >Push notifications:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#Push_notification_rates\" >Push notification rates<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#In-app_notifications_are_crucial_for_product-led_growth\" >In-app notifications are crucial for product-led growth<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#Enhancing_the_user_experience\" >Enhancing the user experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#Allow_us_to_test_and_optimize_flows\" >Allow us to test and optimize flows<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#Premium_conversions_are_pushed_forward\" >Premium conversions are pushed forward<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#They_improve_LTV\" >They improve LTV<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#All_types_of_app_notifications\" >All types of app notifications<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#Tooltips\" >Tooltips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#Modals\" >Modals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#Slideouts\" >Slideouts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#Product_tours\" >Product tours<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#Product_notes\" >Product notes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#Chatbots\" >Chatbots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#SMS_messages\" >SMS messages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#In-app_notifications_best_practices\" >In-app notifications best practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#Greet_and_educate_new_users\" >Greet and educate new users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#Segment_different_audiences\" >Segment different audiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#Be_specific_but_dont_over_communicate\" >Be specific but don&#8217;t over communicate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#Always_provide_value\" >Always provide value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#Finish_with_a_CTA\" >Finish with a CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#Gather_feedback_whenever_possible\" >Gather feedback whenever possible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#Dont_interrupt_a_users_flow\" >Don&#8217;t interrupt a user&#8217;s flow<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#Conclusions_for_the_in-app_notifications\" >Conclusions for the in-app notifications<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>One of the most powerful tools for engaging the users of your app is In-app notifications. If you do things the right way, the points of interruption will be transformed into moments of value that will benefit both your business and your user.<\/p>\n\n\n\n<p>Delivering relevant information at the right time to your users is essential to fueling this transformation and winning loyal customers. Let\u2019s go together through the best practices for notifications and learn about the most important DOs &amp; DON\u2019Ts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-app-notifications\"><span class=\"ez-toc-section\" id=\"In-app_notifications\"><\/span><strong>In-app notifications?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>They\u2019re often described and seen as all communications that occur within an app. We believe these represent the main tool for keeping users engaged with a product.<\/p>\n\n\n\n<p>Always remember that in-app notifications are sometimes still seen as interruptions within the user&#8217;s experience journey. It\u2019s certain that if using this powerful tool in the right manner, the overall user experience will be improved. So, how can we make sure app messages drive user engagement?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-relevance-amp-timing-are-essential-to-in-app-messaging\"><span class=\"ez-toc-section\" id=\"Relevance_Timing_are_essential_to_in-app_messaging\"><\/span><strong>Relevance &amp; Timing are essential to in-app messaging<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you want to engage users, you should only share relevant product content information, and always at the right time. We need to use this tool as a product value generator: every time users struggle to perform a specific task, it&#8217;s the exact moment when app notifications should pop up to push them forward. If your app message leaves them confused or irritated, you&#8217;re doing something wrong.<\/p>\n\n\n\n<p>There are many different mobile marketing techniques (email marketing, SMS marketing, or in-product notifications) to help you reach out to customers but not necessarily deliver value or increase engagement. And guess what? It all comes down to avoiding any interruption of a user\u2019s flow.<\/p>\n\n\n\n<p>That&#8217;s the reason why it&#8217;s so important to coordinate all these efforts between in-app marketing and product teams: to forge a long-term bond between users and the brand while aiming at achieving, at last, happy, engaged users as an outcome. So, let&#8217;s start with the basics.<\/p>\n\n\n<div class=\"post-cta\"><div><div><p class=\"blog-cta-title\">Mobile App Development for a Competitive Edge<\/p><p>Developing Mobile Apps that Engage Your Customers with Your Brand<\/p><a href=\"https:\/\/hypersense-software.com\/services\/mobile-app-development\">Explore Mobile App Development<\/a><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-app-notifications-vs-push-notifications\"><span class=\"ez-toc-section\" id=\"In-app_notifications_vs_Push_notifications\"><\/span><strong>In-app notifications vs Push notifications<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are many differences between these two types of app messages, yet sometimes they are easy to mix. Working on the product, we have to combine the two of them, depending on the desired outcomes.<\/p>\n\n\n\n<p>Let&#8217;s find out which are the main differences between these two.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-in-app-notifications-0\"><span class=\"ez-toc-section\" id=\"In-app_notifications-2\"><\/span><strong>In-app notifications:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The user needs to be interacting with the app to be activated<\/li>\n\n\n\n<li>Contextual triggered communications<\/li>\n\n\n\n<li>Useful for guiding users in-app<\/li>\n\n\n\n<li>Must encourage users to take action<\/li>\n\n\n\n<li>Only product teams can disable them<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-push-notifications\"><span class=\"ez-toc-section\" id=\"Push_notifications\"><\/span><strong>Push notifications:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Messages are delivered only when the app is closed<\/li>\n\n\n\n<li>External communications to prompt immediate action<\/li>\n\n\n\n<li>The goal is re-engaging with an audience currently not active<\/li>\n\n\n\n<li>Grab user\u2019s attention back by delivering relevant data<\/li>\n\n\n\n<li>Users can always choose when to disable them<\/li>\n<\/ul>\n\n\n\n<p>As we mentioned above, most of the communications inside the app focus on guidance. Whether in mobile devices or desktop apps, the main goal usually depends on the user&#8217;s journey stage. By delivering personalized and well-timed messages, you can help users achieve goals, move on in the learning curve while maintaining interest.<\/p>\n\n\n\n<p>You can use app messaging to encourage users across the onboarding process, leading them from early discovery to user adoption.<\/p>\n\n\n\n<p>Push notifications focus on prompting users towards fulfilling the desired action according to their (past-current) interests. The information delivered tends to be specific and relevant, considering it&#8217;s directed towards a disengaged audience.<\/p>\n\n\n<div class=\"post-cta\"><div><div><p class=\"blog-cta-title\">Custom Software Perfectly Aligned with Your Strategic Objectives<\/p><p>Software Solutions that Fit and Enhance Your Business Strategy<\/p><a href=\"https:\/\/hypersense-software.com\/services\/custom-software-development\">Explore Custom Software<\/a><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-push-notification-rates\"><span class=\"ez-toc-section\" id=\"Push_notification_rates\"><\/span><strong>Push notification rates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Push notifications get different click-through rates depending on factors such as time, relevance, or content. But it also depends on the number of words. Push notifications with fewer words get higher rates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>10 or fewer words get a 8.8% CTR<\/li>\n\n\n\n<li>11 &#8211; 20 words get a 4.9% CTR<\/li>\n\n\n\n<li>21 words or more get a 3.2% CTR<\/li>\n<\/ul>\n\n\n\n<p>So one of the keys to push notifications is also brevity. You should use push notifications to get the user&#8217;s attention back and trigger an immediate response with short and specific messages.<\/p>\n\n\n\n<p>The main difference between push notifications and app notifications is that users can disengage push notifications if they become annoying. This unwanted product friction caused by app messaging results in customer churn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-app-notifications-are-crucial-for-product-led-growth\"><span class=\"ez-toc-section\" id=\"In-app_notifications_are_crucial_for_product-led_growth\"><\/span><strong>In-app notifications are crucial for product-led growth<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s discover together what we can gain from app messaging:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-enhancing-the-user-experience\"><span class=\"ez-toc-section\" id=\"Enhancing_the_user_experience\"><\/span><strong>Enhancing the user experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In-app messaging can help you upgrade your overall user experience. One way is by ensuring your app messages provide all the information needed to tackle any friction that might appear during the onboarding. To be useful, they need to feel organic and natural to your users. By understanding your app, user behavior, and needs, you have an excellent ally to boost customer satisfaction.<\/p>\n\n\n<div class=\"post-cta\"><div><div><p class=\"blog-cta-title\">Invest in Professional UX\/UI Design to Create Impactful Interfaces<\/p><p>Designing Seamless User Journeys That Boost Interaction and Conversion Rates<\/p><a href=\"https:\/\/hypersense-software.com\/services\/ui-ux-design\">Discover UI\/UX Design<\/a><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-allow-us-to-test-and-optimize-flows\"><span class=\"ez-toc-section\" id=\"Allow_us_to_test_and_optimize_flows\"><\/span><strong>Allow us to test and optimize flows<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>By optimizing your app notifications and analyzing their effectiveness, you&#8217;re building customer bases while boosting revenue. Nowadays, easy in-app notifications feature analytic results that can provide deep insights to back up future data-driven decisions.<\/p>\n\n\n\n<p>Also, conducting A\/B tests is a perfect way to search for improvement opportunities and adapt to future implementations. Coping with value delivery in your app messaging across each stage of your product lifetime will trigger purposeful user sessions and in-app retention (even persuade users to enable push notifications!), which might lead up to increasing conversion volume.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-premium-conversions-are-pushed-forward\"><span class=\"ez-toc-section\" id=\"Premium_conversions_are_pushed_forward\"><\/span><strong>Premium conversions are pushed forward<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>By nurturing app notifications and fostering engagement, product teams have an alluring approach to drive success. However, non-invasive app notification is mandatory if you want to keep on developing means to approach conversions. For instance, a timely offer to upgrade is more enticing if the user has shown some previous interest, let\u2019s say by viewing your pricing page.<\/p>\n\n\n\n<p>A well-timed contextual message originally built upon user behavior can boost engagement and revenue per unique user if done correctly. In terms of acquisition, loyalty, and growth, in-product notifications are essential to your business success by relying mostly on UX notifications: content, timing, and user interaction strategies according to in-app user flows.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-they-improve-ltv\"><span class=\"ez-toc-section\" id=\"They_improve_LTV\"><\/span><strong>They improve LTV<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When delivering constant valuable notifications, you&#8217;re leading users a step away from churning and further getting the most out of your app. By transforming interruptions into satisfaction, you create opportunities for increasing product retention, usage, and eventually loyalty (or even cross-upsell).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-all-types-of-app-notifications\"><span class=\"ez-toc-section\" id=\"All_types_of_app_notifications\"><\/span><strong>All types of app notifications<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that we have seen what we\u2019ll win by using notifications in-app, let\u2019s dive into the types of content we can use:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tooltips\"><span class=\"ez-toc-section\" id=\"Tooltips\"><\/span><strong>Tooltips<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>UI patterns guide users across their journey. They are short, subtle messages that appear when interacting with a specific element in a website or mobile app. Tooltips are significant as they look like annotations, and we can apply them across the entire flow at any time. They are an excellent help for first-time users, who will make the most of them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-modals\"><span class=\"ez-toc-section\" id=\"Modals\"><\/span><strong>Modals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Windows are probably the most suitable option to deliver high-impact notifications. They are disruptive messages mainly used to provide essential information, like a big announcement or a message on your welcome page. They&#8217;re very likely to be perceived as invasive or even aggressive (especially in a desktop environment). Still, it&#8217;s a fine choice for a mobile app if it\u2019s appropriately applied when necessary.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-slideouts\"><span class=\"ez-toc-section\" id=\"Slideouts\"><\/span><strong>Slideouts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The mid-sized UI patterns are primarily used to communicate small or routine announcements, mainly to actions related to the user&#8217;s primary path. It allows more complex interactions, behaving like a different website but keeping a contextual connection to the primary goal. They&#8217;re also great for gathering feedback or collecting data within the app.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-product-tours\"><span class=\"ez-toc-section\" id=\"Product_tours\"><\/span><strong>Product tours<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The central idea is deploying them to highlight and educate about app features&#8217; capabilities and core functionalities as part of product walkthroughs. Product tours help grant users a brand new perspective about your product&#8217;s value and encourage them to take a closer look. You should use them on the desktop as discovering a product&#8217;s interface or mobile depending on the interface complexity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-product-notes\"><span class=\"ez-toc-section\" id=\"Product_notes\"><\/span><strong>Product notes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In-app messages related to showcasing your product development or progress \u2013 updates, improvements, new offerings, or releases are the most common. You can regularly come across them as pop-up windows on desktops or even bigger windows on mobile devices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-chatbots\"><span class=\"ez-toc-section\" id=\"Chatbots\"><\/span><strong>Chatbots<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Automated chats assist users through app messaging. The trick is that they need to be operated by customer service teams and might end up increasing costs. But it is a great option to provide fast solutions to users&#8217; specific setbacks and boost engagement. Chatbots are usually available on desktops since they allow users to interact with the product while troubleshooting accordingly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sms-messages\"><span class=\"ez-toc-section\" id=\"SMS_messages\"><\/span><strong>SMS messages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The SMS messages should only be used in cases of extreme importance \u2013 for example, action reminders. Users should always be aware that it&#8217;s easy to opt-out if they no longer require this service, if they want to avoid frustration caused by receiving one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-in-app-notifications-best-practices\"><span class=\"ez-toc-section\" id=\"In-app_notifications_best_practices\"><\/span><strong>In-app notifications best practices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As far as best practice goes, you might as well plan your creative content strategy before delivering any messages to your audience. Here are some of the best practices tips you and your team should keep in mind when planning app messaging ahead:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-greet-and-educate-new-users\"><span class=\"ez-toc-section\" id=\"Greet_and_educate_new_users\"><\/span><strong>Greet and educate new users<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A basic walk-through might prove effective when highlighting essential features (in context, pop-ups are very useful) so that users can feel confident when interacting for the first time with the app. When done correctly, user onboarding should provide users with a brand new perspective of its capabilities and functionalities and increase lifetime value. Users have to be encouraged to take action and begin their journey. You can align email messaging with app notifications to improve customer onboarding.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-segment-different-audiences\"><span class=\"ez-toc-section\" id=\"Segment_different_audiences\"><\/span><strong>Segment different audiences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Talking about being at the right time at the right moment: each user will come out with their own experience. And that is why segmentation is king \u2013 so you better make sure to understand their path to deliver personal, relevant messages according to their specific context. By doing so, you&#8217;re more likely to get a favorable response from their end. However, neglecting this could encourage users to stop using your app or even leaving for good.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-be-specific-but-don-t-over-communicate\"><span class=\"ez-toc-section\" id=\"Be_specific_but_dont_over_communicate\"><\/span><strong>Be specific but don&#8217;t over communicate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Like we&#8217;ve stated, in-app messaging is intrinsically about interrupting a user at a certain point in their journey. So make sure there&#8217;s a good reason behind it. Users tend to struggle with the app from time to time, so your message better comes in handy (always showcase its purpose). Also, users have proven to get easily irritated by over-talkative apps, so it&#8217;d be wise to keep it simple and right to the point.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-always-provide-value\"><span class=\"ez-toc-section\" id=\"Always_provide_value\"><\/span><strong>Always provide value<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You want users to have a great experience every time they engage with the app. So, you need users to have a favorable response to your notifications. An app notification should feel like a natural part of your app: to help, mentor, and advise users. As both product and users constantly evolve within this iterative process, revisiting your messaging towards optimizing copy, design, and timing is extremely important.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-finish-with-a-cta\"><span class=\"ez-toc-section\" id=\"Finish_with_a_CTA\"><\/span><strong>Finish with a CTA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another clear opportunity for prompting users into action. CTAs lead users with specific courses of action, increase clicks, and drive conversions. It&#8217;s better to keep it simple as it will also help build up an idea about your app capabilities. Users are likely to later re-engage with some feature to explore further if they&#8217;ve previously had some sense about it.<\/p>\n\n\n\n<p>Also, things like permission requests are a unique opportunity to educate users on some topic to highlight its benefits, build their trust in the product, and motivate them to engage further.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-gather-feedback-whenever-possible\"><span class=\"ez-toc-section\" id=\"Gather_feedback_whenever_possible\"><\/span><strong>Gather feedback whenever possible<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Whether it&#8217;s a brief survey or a commentary input you want to reach out for that type of information, you should be gathering intel from customers. Analyzing how they&#8217;re using the product will probably lead to an insight that might help improve the quality of your contextual messages. Collecting data according to the flow is vital in every UX scenario.<\/p>\n\n\n<div class=\"post-cta\"><div><div><p class=\"blog-cta-title\">Advanced R&D Solutions Tailored for Your Business Growth<\/p><p>Innovation Is at the Core of Every Product Through R&D-Focused Software Development<\/p><a href=\"https:\/\/hypersense-software.com\/services\/research-development\">Learn About R&D Services<\/a><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-don-t-interrupt-a-user-s-flow\"><span class=\"ez-toc-section\" id=\"Dont_interrupt_a_users_flow\"><\/span><strong>Don&#8217;t interrupt a user&#8217;s flow<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It&#8217;s crucial to deliver only relevant data to the user as they interact with your product. Notifications assist and push them forward towards progress. Sending untimely messages not aligned with the user&#8217;s stage (or context) will only cause confusion or even frustration.<\/p>\n\n\n\n<p>Users tend to make up their minds rather quickly after receiving app messages that don&#8217;t suit their interests. This fact directly impacts user retention as they will start losing their interest and trust in your product value. Think of it from the user&#8217;s POV \u2013 you want the app notification to help you overcome obstacles, not the other way around.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusions-for-the-in-app-notifications\"><span class=\"ez-toc-section\" id=\"Conclusions_for_the_in-app_notifications\"><\/span><strong>Conclusions for the in-app notifications<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Customer engagement is really an important thing to consider, and in-app notifications have proven to be a powerful tool to ensure value delivery. In-app messages work better than push notifications, as the main line of communicating with customers.<\/p>\n\n\n\n<p>One of the most significant issues a product team will face is probably&nbsp;<em>long-term engagement<\/em>. Focusing your efforts on making sure that app notifications won&#8217;t be perceived as interruptions on the user&#8217;s flow, and rather consider them guidance through the app, will help you observe the impact on user adoption &amp; customer satisfaction.<\/p>\n\n\n\n<p>If you want to find out more about what we do and how we can help your business, don\u2019t hesitate to&nbsp;<a href=\"https:\/\/hypersense-software.com\/contact\" rel=\"noreferrer noopener\" target=\"_blank\">contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore effective ways to boost user engagement with in-app and push notifications. Understand the do&#8217;s and don&#8217;ts to deliver valuable, timely messages that transform user experiences.<\/p>\n","protected":false},"author":6,"featured_media":2331,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[216,219],"tags":[],"class_list":["post-2330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-app-development","category-software-consultancy"],"featured_image_src":"https:\/\/hypersense-software.com\/blog\/wp-content\/uploads\/2023\/04\/best-practices-for-notifications.jpg","author_info":{"display_name":"Dragos Ruse","author_link":"https:\/\/hypersense-software.com\/blog\/author\/dragos-ruse\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maximizing Engagement: Best In-App Notification Practices<\/title>\n<meta name=\"description\" content=\"Learn key strategies to use in-app and push notifications effectively, enhancing user engagement and avoiding common pitfalls.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practices for Notifications\" \/>\n<meta property=\"og:description\" content=\"Learn key strategies to use in-app and push notifications effectively, enhancing user engagement and avoiding common pitfalls.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/\" \/>\n<meta property=\"og:site_name\" content=\"HyperSense Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hypersense.software\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-18T11:24:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-19T08:25:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hypersense-software.com\/blog\/wp-content\/uploads\/2023\/04\/best-practices-for-notifications.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dragos Ruse\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HyperSenseSoft\" \/>\n<meta name=\"twitter:site\" content=\"@HyperSenseSoft\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dragos Ruse\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/\"},\"author\":{\"name\":\"Dragos Ruse\",\"@id\":\"https:\/\/hypersense-software.com\/blog\/#\/schema\/person\/6aaadae2a2713b985db8912b54c07e89\"},\"headline\":\"Best Practices for Notifications\",\"datePublished\":\"2023-04-18T11:24:02+00:00\",\"dateModified\":\"2024-09-19T08:25:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/\"},\"wordCount\":2356,\"publisher\":{\"@id\":\"https:\/\/hypersense-software.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hypersense-software.com\/blog\/wp-content\/uploads\/2023\/04\/best-practices-for-notifications.jpg\",\"articleSection\":[\"Mobile App Development\",\"Software Consultancy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/\",\"url\":\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/\",\"name\":\"Maximizing Engagement: Best In-App Notification Practices\",\"isPartOf\":{\"@id\":\"https:\/\/hypersense-software.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hypersense-software.com\/blog\/wp-content\/uploads\/2023\/04\/best-practices-for-notifications.jpg\",\"datePublished\":\"2023-04-18T11:24:02+00:00\",\"dateModified\":\"2024-09-19T08:25:02+00:00\",\"description\":\"Learn key strategies to use in-app and push notifications effectively, enhancing user engagement and avoiding common pitfalls.\",\"breadcrumb\":{\"@id\":\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#primaryimage\",\"url\":\"https:\/\/hypersense-software.com\/blog\/wp-content\/uploads\/2023\/04\/best-practices-for-notifications.jpg\",\"contentUrl\":\"https:\/\/hypersense-software.com\/blog\/wp-content\/uploads\/2023\/04\/best-practices-for-notifications.jpg\",\"width\":1920,\"height\":960,\"caption\":\"Best Practices for Notifications HyperSense\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hypersense-software.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best Practices for Notifications\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hypersense-software.com\/blog\/#website\",\"url\":\"https:\/\/hypersense-software.com\/blog\/\",\"name\":\"HyperSense Blog\",\"description\":\"Latest software development trends and insights\",\"publisher\":{\"@id\":\"https:\/\/hypersense-software.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hypersense-software.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/hypersense-software.com\/blog\/#organization\",\"name\":\"HyperSense Software\",\"url\":\"https:\/\/hypersense-software.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hypersense-software.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hypersense-software.com\/blog\/wp-content\/uploads\/2023\/04\/logo-hypersense-512.svg\",\"contentUrl\":\"https:\/\/hypersense-software.com\/blog\/wp-content\/uploads\/2023\/04\/logo-hypersense-512.svg\",\"width\":64,\"height\":64,\"caption\":\"HyperSense Software\"},\"image\":{\"@id\":\"https:\/\/hypersense-software.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/hypersense.software\",\"https:\/\/x.com\/HyperSenseSoft\",\"https:\/\/www.instagram.com\/hypersensesoftware\/\",\"https:\/\/ro.pinterest.com\/HyperSenseSoft\/\",\"https:\/\/www.linkedin.com\/company\/hypersense-software\/\",\"https:\/\/www.behance.net\/hypersense\",\"https:\/\/www.youtube.com\/@hypersensesoftware\",\"https:\/\/github.com\/HyperSense-Software\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/hypersense-software.com\/blog\/#\/schema\/person\/6aaadae2a2713b985db8912b54c07e89\",\"name\":\"Dragos Ruse\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hypersense-software.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c5e231fcf124c60938621799553aae1a3b8ab78cfe37dbe4a69566012f7dceab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c5e231fcf124c60938621799553aae1a3b8ab78cfe37dbe4a69566012f7dceab?s=96&d=mm&r=g\",\"caption\":\"Dragos Ruse\"},\"url\":\"https:\/\/hypersense-software.com\/blog\/author\/dragos-ruse\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Maximizing Engagement: Best In-App Notification Practices","description":"Learn key strategies to use in-app and push notifications effectively, enhancing user engagement and avoiding common pitfalls.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/","og_locale":"en_US","og_type":"article","og_title":"Best Practices for Notifications","og_description":"Learn key strategies to use in-app and push notifications effectively, enhancing user engagement and avoiding common pitfalls.","og_url":"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/","og_site_name":"HyperSense Blog","article_publisher":"https:\/\/www.facebook.com\/hypersense.software","article_published_time":"2023-04-18T11:24:02+00:00","article_modified_time":"2024-09-19T08:25:02+00:00","og_image":[{"width":1920,"height":960,"url":"https:\/\/hypersense-software.com\/blog\/wp-content\/uploads\/2023\/04\/best-practices-for-notifications.jpg","type":"image\/jpeg"}],"author":"Dragos Ruse","twitter_card":"summary_large_image","twitter_creator":"@HyperSenseSoft","twitter_site":"@HyperSenseSoft","twitter_misc":{"Written by":"Dragos Ruse","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#article","isPartOf":{"@id":"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/"},"author":{"name":"Dragos Ruse","@id":"https:\/\/hypersense-software.com\/blog\/#\/schema\/person\/6aaadae2a2713b985db8912b54c07e89"},"headline":"Best Practices for Notifications","datePublished":"2023-04-18T11:24:02+00:00","dateModified":"2024-09-19T08:25:02+00:00","mainEntityOfPage":{"@id":"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/"},"wordCount":2356,"publisher":{"@id":"https:\/\/hypersense-software.com\/blog\/#organization"},"image":{"@id":"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#primaryimage"},"thumbnailUrl":"https:\/\/hypersense-software.com\/blog\/wp-content\/uploads\/2023\/04\/best-practices-for-notifications.jpg","articleSection":["Mobile App Development","Software Consultancy"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/","url":"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/","name":"Maximizing Engagement: Best In-App Notification Practices","isPartOf":{"@id":"https:\/\/hypersense-software.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#primaryimage"},"image":{"@id":"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#primaryimage"},"thumbnailUrl":"https:\/\/hypersense-software.com\/blog\/wp-content\/uploads\/2023\/04\/best-practices-for-notifications.jpg","datePublished":"2023-04-18T11:24:02+00:00","dateModified":"2024-09-19T08:25:02+00:00","description":"Learn key strategies to use in-app and push notifications effectively, enhancing user engagement and avoiding common pitfalls.","breadcrumb":{"@id":"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#primaryimage","url":"https:\/\/hypersense-software.com\/blog\/wp-content\/uploads\/2023\/04\/best-practices-for-notifications.jpg","contentUrl":"https:\/\/hypersense-software.com\/blog\/wp-content\/uploads\/2023\/04\/best-practices-for-notifications.jpg","width":1920,"height":960,"caption":"Best Practices for Notifications HyperSense"},{"@type":"BreadcrumbList","@id":"https:\/\/hypersense-software.com\/blog\/2023\/04\/18\/best-practices-for-notifications\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hypersense-software.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Best Practices for Notifications"}]},{"@type":"WebSite","@id":"https:\/\/hypersense-software.com\/blog\/#website","url":"https:\/\/hypersense-software.com\/blog\/","name":"HyperSense Blog","description":"Latest software development trends and insights","publisher":{"@id":"https:\/\/hypersense-software.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hypersense-software.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hypersense-software.com\/blog\/#organization","name":"HyperSense Software","url":"https:\/\/hypersense-software.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hypersense-software.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/hypersense-software.com\/blog\/wp-content\/uploads\/2023\/04\/logo-hypersense-512.svg","contentUrl":"https:\/\/hypersense-software.com\/blog\/wp-content\/uploads\/2023\/04\/logo-hypersense-512.svg","width":64,"height":64,"caption":"HyperSense Software"},"image":{"@id":"https:\/\/hypersense-software.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hypersense.software","https:\/\/x.com\/HyperSenseSoft","https:\/\/www.instagram.com\/hypersensesoftware\/","https:\/\/ro.pinterest.com\/HyperSenseSoft\/","https:\/\/www.linkedin.com\/company\/hypersense-software\/","https:\/\/www.behance.net\/hypersense","https:\/\/www.youtube.com\/@hypersensesoftware","https:\/\/github.com\/HyperSense-Software"]},{"@type":"Person","@id":"https:\/\/hypersense-software.com\/blog\/#\/schema\/person\/6aaadae2a2713b985db8912b54c07e89","name":"Dragos Ruse","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hypersense-software.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c5e231fcf124c60938621799553aae1a3b8ab78cfe37dbe4a69566012f7dceab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5e231fcf124c60938621799553aae1a3b8ab78cfe37dbe4a69566012f7dceab?s=96&d=mm&r=g","caption":"Dragos Ruse"},"url":"https:\/\/hypersense-software.com\/blog\/author\/dragos-ruse\/"}]}},"_links":{"self":[{"href":"https:\/\/hypersense-software.com\/blog\/wp-json\/wp\/v2\/posts\/2330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hypersense-software.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hypersense-software.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hypersense-software.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/hypersense-software.com\/blog\/wp-json\/wp\/v2\/comments?post=2330"}],"version-history":[{"count":4,"href":"https:\/\/hypersense-software.com\/blog\/wp-json\/wp\/v2\/posts\/2330\/revisions"}],"predecessor-version":[{"id":4204,"href":"https:\/\/hypersense-software.com\/blog\/wp-json\/wp\/v2\/posts\/2330\/revisions\/4204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hypersense-software.com\/blog\/wp-json\/wp\/v2\/media\/2331"}],"wp:attachment":[{"href":"https:\/\/hypersense-software.com\/blog\/wp-json\/wp\/v2\/media?parent=2330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hypersense-software.com\/blog\/wp-json\/wp\/v2\/categories?post=2330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hypersense-software.com\/blog\/wp-json\/wp\/v2\/tags?post=2330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}